On the occasion of the International Day of Persons with Disabilities (PwD), Zomato, released a film that focuses on its hearing-impaired delivery partners and shows how small acts of kindness can make their work more meaningful.
The film follows Rakesh, one of over 1,000 hearing and speech impaired delivery partners on Zomato. It shows Rakesh delivering food with a hearing impairment and how customer appreciation often doesn’t reach him in a way he can fully experience.
This changes at the end of the film, when a young customer uses sign language to thank him, guided by a tutorial on the Zomato app that explains how to communicate gratitude in sign language.
The campaign continues Zomato’s work to provide dignified and meaningful job opportunities for persons with disabilities. The company supports people with locomotor, hearing, and speech impairments through awareness programs and technology improvements. Support for delivery partners with disabilities includes higher earnings per km, specialized training for fleet coaches, and dedicated grievance-redressal channels.
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Speaking about the initiative, Anjalli Ravi Kumar, Chief Sustainability Officer, Eternal, said, “This campaign puts a spotlight on our PwD delivery partners, who show incredible commitment while navigating challenges unique to them. We want to empower delivery partners with disabilities not just by supporting them as they access livelihood opportunities but also through everyday moments of empathy and understanding. Even a small gesture of appreciation can make them feel a little more seen and supported.”
