Amazon has blocked Meta’s Muse AI agent from shopping on Amazon.com, setting up a fresh clash between two of the world’s biggest technology companies over the future of agentic commerce.
The e-commerce giant began restricting Muse access on Sunday, September 20, less than two weeks after Meta launched the AI agent. Users attempting to shop on Amazon through Muse are being shown a message stating that continued access by an unauthorised AI agent violates Amazon’s Conditions of Use.
Amazon said it had asked Meta to remove Amazon from Muse’s shopping experience, but the request was not accepted. The company said Meta had not informed it that Muse would access its store or obtained permission for the agent to operate there.
Amazon’s concerns extend beyond the use of an automated shopping tool.
According to Amazon, Muse does not identify itself as an AI agent when browsing the platform and appears to capture and store customer credentials. The company also raised concerns about the agent potentially accessing customer account information, including order history, while carrying out tasks on behalf of users.
Meta, however, has said Muse does not have visibility into users’ passwords or payment information. According to the company, credentials supplied by users are kept in secure storage and can be used for authentication without being exposed to the AI model.
Amazon’s position is that third-party applications making purchases on behalf of consumers should operate transparently and respect a retailer’s decision about whether it wants to participate in such an experience.
Meta introduced Muse on September 8 as a personal AI agent designed to complete multi-step tasks for users rather than simply respond to prompts.
