POP, the fintech and commerce platform targeting Gen Z and young India, has launched POPchop, a Pay-in-3 offering developed in partnership with LazyPay. The feature allows eligible users to split purchases made on POPshop into three payments over three months, with no payment required at checkout.
The launch comes ahead of the October–December festive shopping period, when spending typically picks up across categories including fashion, electronics, travel, gifting and lifestyle. POP is positioning POPchop as a way for users to spread out larger purchases rather than paying the full amount upfront.
POP currently has more than two million users and operates across UPI payments, rewards through POPcoins and commerce. POPchop adds credit to this existing ecosystem, allowing users to access financing while shopping on the platform.
The new offering also marks POP’s move into embedded credit. The company cited TransUnion CIBIL data showing that the share of credit-eligible Indians who have accessed retail credit at least once increased from 35% in 2017 to 74% in 2026, with younger borrowers contributing to the growth.
POPchop is being offered through partnerships with regulated lending institutions, including PayU Finance India Private Limited, with LazyPay as a partner. More lending partners are expected to be added. Credit limits, eligibility and underwriting decisions will continue to be determined by the respective lending partners.
Early adoption suggests users are already using the option for bigger purchases. Nearly 20% of POPshop orders were placed through POPchop during its limited rollout. Around 40% of early users were accessing credit for the first time, while 60% returned to shop again the following month.
Eligible users can also make multiple purchases within their available credit limit. Early usage indicates that POPchop is being used both for higher-value products and as a way to spread monthly spending.
POP is launching POPchop alongside its 45-day festive sale, ‘POP goes Ulta Pulta Zero Sense Deals,’ which went live on September 30 on POPshop. The campaign combines shopping offers with POPcoins discounts of up to 50–60% on eligible purchases, additional rewards and prize opportunities, including an iPhone Duo.
Users eligible for POPchop can use the feature to make purchases with ₹0 upfront and split the amount into three instalments over three months, subject to the applicable terms and credit eligibility.
The festive sale will also bring brands including New Balance, Google Fitbit, Skullcandy, Mokobara, Comet, Cumin Co., Samsonite, PALMONAS, American Tourister, Wonderchef, NUUK, Nobero, Frido and Cult to POPshop. Categories will include fashion, fitness, travel, beauty, wellness, electronics and lifestyle.
The move builds on the engagement POP has already seen across its platform. The company says its UPI retention stands at 94%, while 42% of users redeem POPcoins within a 90-day shopping window.
Founded in 2023 by former Flipkart executive Bhargav Errangi, POP has built its platform around a Pay–Earn–Shop model. With POPchop, it is adding another layer to that ecosystem: letting users not just pay and earn rewards on the platform, but also spread out the cost of what they buy.
Bhargav Errangi, Founder of POP, said, “POPchop is our biggest product bet on how young India is changing the way it uses credit. For many consumers, the challenge is not necessarily affordability but managing the timing of purchases against monthly cash flow, and working with LazyPay has helped us bring this flexibility directly into the shopping journey, making it simpler for eligible users to spread their payments over time.”
He added, “Two in five of our early POPchop users are accessing credit for the first time, which makes transparency and responsible usage especially important. By bringing flexible credit into a platform where young consumers already pay, earn rewards and shop, we want to give them greater control over how they manage their money.”
Ankit Nahata, Business Head, LazyPay, said, “Young consumers are increasingly looking for financial products that offer flexibility and transparency while fitting naturally into their everyday shopping journeys. Our partnership with POP brings together POP’s strong engagement among digitally native consumers with LazyPay’s experience in delivering convenient, digital credit solutions.”
He further added, “By enabling Pay-in-3 within POPshop, we are making flexible credit more seamlessly accessible at the point of purchase, while maintaining a focus on responsible usage and transparency. This partnership reflects our broader effort to build digital credit solutions that are relevant to the evolving needs of India’s consumers.”
