AnyMind Group has launched AnyCreator Stream, a web-based platform designed to give creators and live streamers a single place to manage their live-streaming performance, brand campaigns, and earnings.
The platform allows creators to connect supported live-streaming channels, view performance data, discover brand campaign opportunities, and keep track of campaign earnings and payments. At launch, AnyCreator Stream supports YouTube Live, giving creators a way to connect their live-streaming activity with potential brand partnerships and monetisation opportunities.
The platform also connects with AnyTag, AnyMind Group’s influencer marketing platform. Through this integration, marketers can find and activate creators for live-streaming campaigns, manage campaign activities, and track performance. The setup is designed to connect the creator and brand sides of live-streaming within the same ecosystem.
Brands can use creator live streams for different advertising and integration formats, including pre-roll, mid-roll, and post-roll video ads, branded banners and overlays, in-stream chat integrations, creator-led calls-to-action, promotional codes and product placements.
Campaigns can be tracked through metrics including impressions, watch time, concurrent viewers, view-through rates, engagement and click-throughs from in-stream links. This gives marketers visibility into how audiences are responding to live content and brand integrations.
The launch adds another layer to AnyMind Group’s growing live-streaming and live-commerce offering. The company also operates AnyLive, a live commerce platform that enables businesses to run AI avatar-led live commerce on platforms including TikTok Shop and Shopee, while tracking performance across both human-led and AI-led live streams.
With AnyCreator Stream, AnyMind is bringing creator monetisation, brand campaigns and live-stream performance tracking into one workflow, aimed at making live content easier for creators to monetise and for brands to activate at scale.
On the launch of AnyCreator Stream, Kiatisak Watcharapruk (Toy), Managing Director, Creator Growth, AnyMind Group, said: “As we grow, foster and evolve our creator network into a commerce-first engine, we’re also continuing to solidify the table stakes for today’s creator. With AnyCreator Stream, we want to give creators a single place to understand the performance of their live content, access monetization opportunities and manage their earnings.”
He further added, “At the same time, by connecting this with AnyTag, we can provide marketers with a more structured and measurable way to activate creator-led live streaming campaigns.”
