FlixBus has signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to jointly promote India as a premier global tourism destination and encourage responsible travel. The MoU was signed on World Tourism Day in the presence of Union Tourism Minister Gajendra Singh Shekhawat, Secretary, Ministry of Tourism Bhuvnesh Kumar and Additional Secretary Suman Billa.
The partnership will bring together the Ministry’s tourism initiatives and FlixBus’ technology-led intercity mobility network to increase the visibility and accessibility of both popular and lesser-explored destinations across the country.
As part of the collaboration, FlixBus will integrate destination-focused content and the Incredible India brand across its platform. The company also plans to introduce co-branded Incredible India coaches on select intercity routes.
The partnership also includes the launch of Trails of India, a dedicated microsite on the FlixBus platform featuring curated thematic travel circuits and destination highlights aimed at encouraging travellers to discover different parts of the country.
Another key component of the MoU is ‘Har Safar, Swachh Safar’, a co-branded responsible tourism campaign designed to encourage mindful and sustainable travel. The initiative will focus on encouraging travellers to respect local communities, reduce their environmental footprint and adopt more responsible travel practices.
Shri Gajendra Singh Shekhawat, Hon’ble Minister of Tourism, Government of India, said, “India’s tourism landscape is as diverse as the country itself, with countless destinations offering distinctive cultural, natural and local experiences beyond the well-known tourist circuits. Enabling travellers to access and explore these destinations more easily is key to unlocking their wider tourism potential.”
“Our partnership with FlixBus brings together its technology-enabled platform and intercity network with the Ministry’s vision of taking India’s tourism story to a wider audience. As we connect travellers with a broader range of destinations, it is equally important to foster greater awareness of responsible travel, encouraging journeys that are enriching for visitors while contributing positively to the local communities and destinations they encounter. We believe this partnership can help open up new avenues for destination discovery while promoting a more conscious and inclusive travel experience.” he added.
Shri Bhuvnesh Kumar, Secretary, Ministry of Tourism, Government of India, said, “Mobility can play a transformative role in bringing destinations closer to travellers, particularly those that lie beyond the established tourism circuits. FlixBus’s technology-driven approach and growing intercity network offer an opportunity to reach travellers at scale and connect them with a wider range of destinations and tourism experiences across India.”
“Through this partnership, we also have an opportunity to use the travel journey itself to build greater awareness around responsible tourism and encourage travellers to be more mindful of the places they visit and the communities they interact with. By bringing together destination discovery, accessibility and responsible travel, we hope to create greater value for travellers while supporting tourism opportunities across India.” he added.
Commenting on the partnership, Surya Khurana, Managing Director, FlixBus India, said, “At FlixBus, we believe mobility is a powerful catalyst for tourism, economic development and cultural exchange. We are proud to partner with the Ministry of Tourism in supporting the Incredible India campaign through a collaboration that goes beyond transportation to strengthen India’s tourism ecosystem. By combining our technology platform, global expertise and growing domestic network, we aim to enhance the visibility of Indian destinations, encourage travel beyond traditional circuits and contribute to a more connected, responsible and resilient tourism landscape.”
The MoU will also facilitate knowledge sharing, with FlixBus expected to share global insights on the role of intercity mobility in tourism development and participate in joint policy dialogues aimed at strengthening India’s tourism ecosystem.
The collaboration forms part of the Ministry of Tourism’s broader efforts to promote alternative destinations and responsible tourism. On World Tourism Day 2026, the Ministry exchanged five MoUs with industry partners, including FlixBus, with the partnerships aimed at strengthening destination promotion, community participation and responsible travel.
