BharatPe has rolled out ‘Super Over’, a new nationwide brand campaign featuring Indian cricket icon Rohit Sharma, timed strategically ahead of the ICC Men’s T20 World Cup. The campaign aims to encourage regular usage of BharatPe UPI by drawing a sharp parallel between the pressure-packed moments of cricket and the need for fast, reliable digital payments in daily life.
This initiative has a high-energy brand film, blending match-day intensity with everyday payment situations, positioning BharatPe UPI as a dependable player when it matters most. Through this narrative, the brand highlights key pillars of its UPI offering speed, safety, reliability and consistent rewards.
The ‘Super Over’ campaign is structured as a month-long engagement programme for both consumers and merchants. Users transacting through BharatPe UPI stand to earn daily rewards, including T20 World Cup match tickets, signed cricket merchandise and an exclusive opportunity to watch a World Cup match alongside Sharma. Additionally, eligible transactions will earn assured Zillion Coins, reinforcing BharatPe’s focus on everyday value creation.
Commenting on the launch, Shilpi Kapoor, Head of Marketing, BharatPe, said, “Super Over reflects the aspirations of every Indian. They want speed, trust, consistency, the ability to perform under pressure, along with safety and assurance, both on and off the field. Just as fans expect Team India to perform in every match, they seek the same confidence in their UPI payments. With fast transactions supported by the safety net of BharatPe Shield and instant rewards, we are making everyday payments feel secure, reliable and rewarding.”
