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Hard Rock International Shuts 10 Cafes In India After Ending Partnership With JSM Corporation

The closures follow the termination of Hard Rock International’s licensing agreement with its long time Indian partner JSM Corporation, impacting cafe operations across cities including Bengaluru, Delhi, Kolkata, Chennai, Hyderabad, and Pune, while the Hard Rock Hotel in Goa will continue to operate independently.

BrandBeats Desk by BrandBeats Desk
March 16, 2026
in Marketing
Reading Time: 1 min read
Hard Rock International Shuts 10 Cafes In India After Ending Partnership With JSM Corporation
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Hard Rock International has closed 10 of its cafes across India. The company stated that this decision follows the formal termination of its licensing agreements with its Indian partner, JSM Corporation. The move affects operations in several major cities, including Bengaluru, Delhi, and Kolkata.

In the official statement released by Hard Rock International, it stated: “Hard Rock International has formally terminated its agreements with JSM Corporation. and related entities covering the right to operate all Hard Rock Cafes and Rock Shops within India.”

The specific locations that have closed are Bengaluru (including the International Airport and Whitefield), Chandigarh, Chennai, Hyderabad (including Hitech City), Kolkata, New Delhi, and Pune.

Hard Rock International clarified that the Hard Rock Hotel in Goa is not affected by this split. In the official statement, Hard Rock International clarified: “Hard Rock Hotel in Goa is unaffected by the split and will continue operating as normal. The Goa property is operated by a separate entity and has no connection to JSM Corporation.”

The company noted that these closures will impact hundreds of employees across the various locations. Hard Rock International is a global brand with venues in over 70 countries and is known for its large collection of music memorabilia displayed at its properties worldwide.

Tags: Hard RockHard Rock CafeHard Rock Hotel GoaHard Rock InternationalJSM Corporation

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