Zydus Lifesciences has released the second film under its ‘Liver Ki Suno’ campaign, continuing its focus on liver health and the importance of preventive screening. The film features actor Ashish Vidyarthi and was conceptualised and produced by TheSmallBigIdea.
The film focuses on a common challenge with liver disease: it can progress without obvious symptoms. Through a relatable narrative, it encourages people to pay closer attention to their liver health instead of waiting for signs to appear.
Watch the campaign
The campaign also highlights the importance of regular screening, particularly for people with diabetes, excess body weight or high triglyceride levels. Zydus is encouraging people in these risk groups to speak with healthcare professionals about including liver scans in routine health check ups.
