ITRH by Mohit Rai and Ridhi Bansal showcased its latest collection “Nazaakat” at the 16th edition of Fevicol Caring with Style, presented by Fevicol in association with the Cancer Patients Aid Association (CPAA). The show brought together fashion and philanthropy, using creativity as a platform to support a meaningful cause.
The showcase opened with Pratibha Ranta walking the runway in ITRH, while Ibrahim Ali Khan closed the show. Rooted in the grandeur of Indian heritage, the collection draws from royal opulence and traditional craftsmanship, reinterpreting intricate jadau jewellery through delicate hand-embroidered motifs. It brings ITRH’s signature narrative to life, which celebrates timeless Indian artistry through sculptural silhouettes and refined contemporary design details.
“At ITRH, our journey has always been about reimagining tradition through a modern lens. With Sheesh Pushida Jaal, we wanted to capture the grandeur and theatrical beauty of Indian craftsmanship – thousands of mirrors intricately coming together to create a living tapestry of light and reflection,” says Mohit Rai, Co-Founder & Designer, ITRH.
He added, “Every collection we present introduces a new textile story while staying true to the signatures that define ITRH. From the narrative richness of Jamavars, to the vibrant rhythm of Bandhanis, to the inspiration of jadau jewellery translated into bejewelled blouses – each element celebrates the depth of our heritage.”
Speaking about presenting the collection at the CPAA show, Ridhi Bansal, Co-Founder & Designer, ITRH, adds, “ITRH has always been about taking the soul of Indian craft and giving it a voice that feels powerful, modern, and fearless. Our work is rooted in honouring the brilliance of Indian artisans while constantly pushing the boundaries of design.”
“Presenting this collection at the CPAA show holds special significance for us, as it brings together fashion and a meaningful cause. It reminds us that creativity can be a force for impact, awareness, and hope,” she said.
