Jos Alukkas has launched an Augmented Reality (AR) experience on its official website. Developed in partnership with mirrAR, the technology allows customers to virtually try on jewellery using their smart devices. The company states that this initiative is designed to add confidence to the online shopping process by blending advanced digital tools with traditional jewellery craftsmanship.
According to the company, the new feature enables users to view and test items such as necklaces, earrings, bangles, and rings through their device camera. The tool functions on most modern smartphones and desktops without any additional software downloads. Customers can access the experience by selecting a product on the website and choosing the ‘Virtual Try-On’ option to see the jewellery appear on them in real-time.
The company notes that AR provides a more convenient shopping experience and helps customers feel more certain about their purchase decisions. According to the brand, this technology is expected to increase conversion rates while reducing the frequency of product returns. The feature is also intended to appeal to younger, tech-oriented consumers who prefer digitally connected shopping experiences.
As per the company, the introduction of AR is part of a broader digital transformation strategy. The company aims to enhance customer engagement and deliver a premium experience across both its digital platforms and physical showrooms.
Meghna Saraogi, Founder and CEO, mirrAR, said, “We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online,”
John Alukkas, Managing Director, Jos Alukkas, said, “Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations”.
