Ai+ Smartphone has been announced as the Official Smartphone Partner for two leading teams, Mumbai Indians (MI) and Kolkata Knight Riders (KKR), for the upcoming IPL T20 season. Through this association, the brand aims to connect with millions of cricket fans across India, offering exclusive experiences such as player meet and greets, match tickets, signed merchandise, and access to special player content captured on Ai+ devices.
As per the brand, for Ai+, this partnership goes beyond brand visibility, reflecting moments when India comes together across cities, communities, and generations. By aligning with two of the league’s most iconic franchises, Ai+ Smartphone aims to be part of shared experiences where competition, celebration, and collective excitement shape the national conversation.
The collaboration will see Ai+ Smartphone integrated across team platforms, fan experiences, and digital activations throughout the season, creating new opportunities for fans to engage with both the teams and the brand. Through this association, Ai+ Smartphone aims to strengthen its presence at the intersection of technology, culture, and sport, positioning itself within moments that shape contemporary India.
Commenting on the partnership, Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said, “Sport has a unique ability to bring people together in moments of shared excitement and aspiration. Our partnership with Mumbai Indians and Kolkata Knight Riders allows Ai+ Smartphone to connect with millions of fans where India’s energy is most visible and alive. It reflects our belief that technology should move at the same pace as the ambition and passion of the people who use it.”
A Mumbai Indians spokesperson said, “Ai+ Smartphone’s focus on delivering accessible, high-performance technology aligns well with the evolving expectations of today’s fans. We look forward to collaborating on initiatives that enhance how fans engage with the game.”
Binda Dey, CMO, Knight Riders Sports, said, “Cricket in India brings together fans, communities, and shared moments at an unmatched scale. Our approach to partnerships is focused on creating meaningful engagement and delivering experiences that feel relevant and accessible to fans. With Ai+ Smartphone, we look forward to building initiatives that deepen this connection and add value to the overall fan journey.”
