Myntra has introduced Tree Hut, an American body scrub brand, to its platform, expanding its premium bodycare portfolio in India. The launch includes eight variants of Tree Hut’s Shea Sugar Scrubs in scents such as Moroccan Rose, Bikini Reef, Coco Colada, Cotton Candy, and Pink Hibiscus.
Tree Hut products are formulated with certified organic shea butter and a six-oil blend comprising avocado, macadamia, sweet orange, sweet almond, evening primrose, and safflower oils. The range is free from parabens, DMDM, petrolatum, sulfates, and formaldehyde donors, and is vegan and cruelty-free.
The addition strengthens Myntra Beauty’s bath and body portfolio, which now includes over 13,000 products across categories such as scrubs, body washes, and oils.
Speaking about the launch, Deepak Joshi, Senior Director – Category Management, Beauty and Personal Care, Myntra, said, “Skincare is one of the fastest-growing subcategories within Myntra Beauty, and we are seeing a fundamental shift from a functional routine to a full, intentional ritual. Tree Hut, with its iconic fragrances, its community-built credibility, and its genuine ingredient story, is exactly the kind of brand that fits where this category is headed. We’re committed to making Myntra Beauty the most complete beauty destination for India, and this is a strong step in that direction.”
