Swiggy has partnered with Sarvam to introduce multilingual, voice-led commerce across its Food Delivery, Instamart and Dineout services. The collaboration builds on Swiggy’s AI-led initiatives, including Model Context Protocol (MCP) integrations and agentic payment capabilities, marking a step toward more accessible, conversational commerce in India.
The partnership aims to address India’s linguistic diversity by enabling users to interact in their preferred language. It introduces app-free phone call–based ordering for Instamart and brings Swiggy onto AI-native platforms like Sarvam’s Indus app, where users can engage in conversational commerce. Payments are facilitated through a collaboration with Razorpay, enabling a seamless transactional experience.
Powered by Sarvam’s voice models trained across 11 Indian languages, the integration allows users to order food, shop groceries and book dining experiences through simple voice interactions. The end-to-end journey from discovery to payment can be completed within a single conversation, reflecting a shared vision to build AI solutions tailored for India.
Commenting on the partnership, Madhusudhan Rao, Chief Technology Officer, Swiggy, said, “At Swiggy, our mission is to deliver unparalleled convenience to our consumers. After rolling out MCP integrations across our services, the next step was to make these experiences truly accessible to every Indian. True accessibility means meeting users where they are, in the languages they speak. By leveraging Sarvam’s sovereign models built for India’s diverse linguistic landscape, alongside secure payments infrastructure, we are creating a distinctly India-first experience. Soon, users will be able to simply ask their AI assistant in their preferred language to order food or groceries, and reserve tables, with the AI agent seamlessly handling discovery, ordering, and checkout.”
Pratyush Kumar, Co-Founder, Sarvam said, “India is a voice-first nation, and the next billion users of AI will experience it in the language they choose. Our partnership with Swiggy brings that vision to life in one of the most everyday, high-frequency use cases there is: ordering food and groceries. By embedding Sarvam’s full-stack AI into the heart of Swiggy’s commerce experience, we are taking AI from a novelty for the few to a utility for the many. This is what it means to build AI for India, at population scale.”
Khilan Haria, Chief Product Officer, Razorpay, “India’s next phase of digital commerce will be shaped by experiences that feel effortless and intuitive. Our partnership with Swiggy brings this to life by enabling everyday moments like ordering food through voice, powered by Razorpay’s agentic payments infrastructure and Sarvam AI’s Indic language intelligence – allowing AI agents to understand intent and complete transactions seamlessly. By bringing together conversational AI and seamless payments, we’re moving closer to a future where everyday commerce is faster, more natural, and built around how people actually interact.”
