Asian Paints has launched a new campaign for Beautiful Homes Painting Services (BHPS), showcasing how the service brings colour selection, design, technology and execution under one roof.
Set around a family preparing for a wedding at home, the campaign uses a series of films to show the different stages of getting a home painted. Rather than focusing only on the finished interiors, the films look at the decisions and work that go into getting the house ready for an occasion.
One of the films features Sabyasachi-designed wallpapers, with the family exploring different combinations to find a look that suits their home. Another introduces the AI Colour Visualizer, allowing homeowners to preview paint shades and wallpapers in their own spaces before making a decision.
The campaign also brings attention to the execution side of home painting, with professional teams handling the work, supervision and timelines while the family focuses on wedding preparations. The idea is to position painting as a managed service rather than a project homeowners have to coordinate themselves.
Beautiful Homes Painting Services includes colour and design consultation, AI-powered visualisation, mechanised painting tools and dedicated supervision. The service also offers an on-time completion guarantee with a 20% money-back assurance.
