Borosil has launched a new TVC, ‘Larah House Shift Campaign,’ for its Larah dinnerware range, conceptualised by Sideways. The film captures the chaos and humour of a typical house-shifting day, following a couple navigating small blunders and lighthearted moments.
The campaign takes an emotion-led approach, positioning the Larah range as part of everyday home experiences rather than focusing solely on product features. It highlights the brand’s blend of design and durability while connecting with young, urban consumers and modern families.
The campaign will be rolled out across digital platforms and news channels, marking a shift in Borosil’s communication strategy towards more relatable, storytelling-driven narratives.
Barnali Shankar, VP – Marketing, Borosil Ltd., said, “With the ‘Larah House Shift Campaign’, we aim to celebrate the beauty of everyday dining moments and the role they play in bringing people together. At Borosil, we believe dining today goes beyond just food—it is about the experience, the setting, and the emotions shared around it.”
“Through this campaign, we have adopted a light-hearted and relatable approach to showcase how even the simplest meals can feel special with thoughtful design and the right dinnerware. This reflects our larger vision of enhancing everyday living through products that seamlessly combine functionality with aesthetics,” he added.
