Doritos has launched a new campaign in India called ‘Every Hangout Needs Doritos’, aiming to make the snack a regular part of youth hangouts. The brand says it wants to be seen as something people naturally reach for during casual meetups, house parties, or gaming sessions. It also highlights its position as a leading nacho chip brand, based on earlier retail data.
The campaign focuses on how young people spend time together today, where plans are often spontaneous and informal. Doritos is trying to link its taste and crunch with these relaxed, unfiltered moments. It also shows the product as versatile, something that can be eaten on its own or used with dips and loaded nachos during group settings.
At the centre of the campaign is a film that shows social scenes across cities like Paris, New York, and Delhi. Each setting starts off quiet and becomes more lively once Doritos is introduced. The idea is to show that the product can lift the mood of any gathering, no matter where it is.
Through this global to local approach, Doritos is aiming to strengthen its presence in India’s growing snacking market. By combining international visuals with relatable situations, the brand wants to position itself as a go to snack for everyday social moments.
Ankit Agarwal, Marketing Director, Doritos and Kurkure, PepsiCo India, said “Doritos has always stood for bold flavour, a fearless attitude, and a spirit that celebrates doing things differently. As the world’s No.1* nacho chip brand, it represents a global snacking culture that is fun, expressive, and unapologetically youthful.”
“With ‘Every Hangout Needs Doritos,’ we wanted to bring this personality to life by celebrating India’s growing hangout culture, those spontaneous moments when friends come together to relax, celebrate, or simply enjoy each other’s company. The campaign film captures how Doritos naturally becomes the snack that elevates these moments, adding a bold, international twist to every hangout.” he added.
