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Pay10 Launches ‘No Borders. Just Business.’ Campaign To Power Global Payments

The campaign introduces Pay10’s Pay10 World, showcasing how Indian businesses can simplify cross-border payments. Backed by RBI’s PA-CB framework, the platform enables seamless global transactions, INR settlements, and automated compliance, while addressing key pain points in international trade through relatable storytelling.

BrandBeats Desk by BrandBeats Desk
March 30, 2026
in AdWorks
Reading Time: 2 mins read
Pay10 Launches ‘No Borders. Just Business.’ Campaign To Power Global Payments
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Pay10 has launched Pay10 World through its campaign ‘No Borders. Just Business’, aiming to simplify and accelerate cross-border payments for Indian businesses expanding globally. The launch follows the company’s full authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, enabling compliant import and export transactions.

The platform allows businesses to accept international payments and manage settlements through a unified system, linking global payment methods with India’s real-time payments ecosystem. It enables overseas customers to pay in local currencies while Indian merchants receive settlements in INR, along with automated compliance features such as FIRA generation.

The campaign highlights common friction points in global trade through relatable storytelling, showcasing how businesses often struggle with delays and complex verification processes. Through a series of films, it positions Pay10 World as a simplified, modern solution for exporters navigating cross-border payments. 

Beyond exports, the platform also supports import transactions by enabling Indian businesses to pay global merchants in INR while ensuring compliant settlements abroad. This aims to create a more seamless and scalable framework for cross-border commerce.

Prabhpreet Singh Gill (Harry Gill), Founder & Chairman, Pay10 said, “Finance has to evolve beyond traditional limitations to meet the needs of a fast‑changing global economy. With Pay10 World, we are building a future‑ready payment infrastructure that connects markets seamlessly and enables fair, open access to global commerce. Our approach is grounded in strong regulatory alignment and a commitment to creating interoperable systems that work across borders, in alignment with India’s Vision 2030 which has played a pivotal role in advancing the national fintech ecosystem to compete globally.”

Dr. Atul Mehta, CEO, Pay10 India, said, “With Pay10 World, we are focused on bringing greater predictability and control to cross-border business by simplifying how payments, settlements, and compliance come together. As more Indian businesses expand globally, our aim is to make cross-border transactions more reliable and easier to manage, so they can operate with confidence in international markets.”

Tags: Pay10Pay10 World

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