Kansai Nerolac conducted a high altitude test by sending a stratospheric balloon to 86,000 feet carrying a payload coated with its Excel Everlast paint. At this level, temperatures drop below -64°C, UV radiation is unfiltered, and air pressure is extremely low. The coated surface returned without visible damage, indicating resistance to these conditions.
The initiative was developed by ULKA and documented through a campaign film that captures the full process from launch to recovery. ‘Out of This World’, the campaign focuses on demonstrating durability through a real-world experiment rather than controlled testing. The test was designed to evaluate performance beyond standard lab conditions. After returning to ground, the coated surface showed no visible damage, indicating resistance to harsh environmental stress.
Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac, said, “The Excel Everlast range has always stood for one thing, the paint that refuses to give up. When we launched Everlast 14, India’s first self-cleaning paint with Japanese Technology, we didn’t stop at that. In fact, we developed Excel Everlast 20 with Bullet Proof Protection, powered by nano-silica technology.”
He further added, “It has 30% higher toughness and crack-bridging that outlasts any competition. It is the paint that earned India’s first 20-year warranty. Sending it to the stratosphere felt like the only fitting way to introduce it to the world. Because a product this uncompromising deserved a stage just as extraordinary.”
Speaking on the idea behind the experiment, Rakesh Menon, Chief Creative Experience Officer, ULKA, said, “This idea came from a very simple belief, if an exterior paint can survive space, it can survive anything on Earth. What mattered to us was doing it for real. No simulation, no shortcuts. Just putting the product to the ultimate test.”
