No Result
View All Result
The Brand Beats
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
No Result
View All Result
The Brand Beats
No Result
View All Result
Home Marketing

Zepto Partners With Make A Difference For ‘Gift A Book’ Initiative On World Book Day

Launched in Bengaluru, the initiative enables users to donate pre-loved children’s books via Zepto deliveries, with collections routed to Make A Difference for distribution across shelter homes and low-income schools to improve access to non-academic reading.

BrandBeats Desk by BrandBeats Desk
April 22, 2026
in Marketing
Reading Time: 2 mins read
Zepto Partners With Make A Difference For ‘Gift A Book’ Initiative On World Book Day

On the occasion of World Book Day, Zepto has partnered with Make A Difference to launch ‘Gift A Book’, an initiative aimed at improving access to reading for children in underserved communities.

The initiative enables users in Bengaluru to donate pre-loved children’s books directly from their doorstep. On April 23, customers placing orders on Zepto can hand over books to delivery partners, who will facilitate collection through Zepto’s seller network.

The donated books will then be routed to Make A Difference, which will distribute them across shelter homes and low-income schools. The effort is designed to address the lack of access to non-academic reading material, while encouraging curiosity, imagination and a habit of reading among children.

‘Gift A Book’ brings together users, delivery partners and the NGO ecosystem in a collaborative model, turning everyday deliveries into opportunities for social impact. With this initiative, Zepto continues to explore ways to integrate community engagement into its operations while supporting access to education and reading.

Speaking about the initiative, Vikas Sharma, COO, Zepto said, “At Zepto, we see everyday orders as opportunities to create small, meaningful moments. Through our partnership with Make A Difference for ‘Gift A Book’, we’re making it easy for users to pass on stories they’ve loved. We thank our sellers for enabling this. It’s a simple way to bring joy and spark curiosity among children who need it most.”

Ananya S, Community Organiser, Make A Difference (MAD) added, “Access to books beyond academic material plays a crucial role in a child’s development. Through this partnership with Zepto, we are able to reach more children with stories that inspire, comfort, and empower. Every donated book has the potential to open up new worlds and perspectives.”

Tags: Ananya SMake A DifferenceVikas SharmaZepto

Latest

LTM Expands Google Cloud Partnership With Focus On Gemini Enterprise & AI Adoption

LTM Expands Google Cloud Partnership With Focus On Gemini Enterprise & AI Adoption

October 7, 2026
Nikon India Turns Everyday Moments Into Creator Stories With New Campaign

Nikon India Turns Everyday Moments Into Creator Stories With New Campaign

October 7, 2026
Google India Puts AI Mode In Search At The Centre Of New Campaign

Google India Puts AI Mode In Search At The Centre Of New Campaign

October 7, 2026
Krispy Kreme Looks Through Gen Z’s Camera Rolls For Its New Festive Campaign

Krispy Kreme Looks Through Gen Z’s Camera Rolls For Its New Festive Campaign

October 7, 2026
Swiggy Refreshes Dineout Brand Identity With New Logo & Mint-Green Colour

Swiggy Refreshes Dineout Brand Identity With New Logo & Mint-Green Colour

October 7, 2026
Aarti Yadav Steps Down To Tata Consumer Products As Brand Public Relations

Zouk Partners With The Script Room For New Kriti Sanon Campaign ‘Always Holding Your Hand’

October 7, 2026

About Brand Beats

We’re a fresh-voice platform that celebrates brands, campaigns and creative thinking.
Whether it’s a bold billboard, a viral digital hit or a subtle design shift — we bring you the stories behind the brands.

Connect With Us

  • Contact Us

© 2026 All Rights Reserved. The Brand Beats

No Result
View All Result
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz

© 2026 All Rights Reserved. The Brand Beats