WanderOn has launched its summer campaign ‘Chal De India’, focused on promoting experiential travel across India. The campaign is aimed at encouraging travellers, particularly Gen Z and millennials, to explore diverse destinations through curated journeys that go beyond conventional sightseeing.
The initiative is built around immersive travel experiences, with an emphasis on engaging with local cultures, landscapes and everyday life. The campaign positions travel as a way to connect more deeply with destinations rather than simply visiting popular landmarks.
As part of the rollout, WanderOn has introduced itineraries across multiple regions. In the Northeast, the focus is on experiences in Meghalaya, Arunachal Pradesh and Nagaland, including river activities, waterfalls and cultural interactions. Ladakh itineraries highlight high altitude landscapes, Pangong Lake and monastery visits. In Himachal Pradesh, the journeys include activities such as paragliding in Bir, treks like Triund and stays in locations such as Kasol, Jibhi and Shangarh.
Uttarakhand itineraries include destinations like Binsar, Chakrata and Kanatal, focusing on nature based experiences. In Kerala, the itineraries cover backwater routes in Alleppey and tea garden regions in Munnar. The Andaman and Nicobar Islands are positioned around coastal and island experiences, including beaches and water based activities.
The campaign reflects a broader approach to travel planning, where destinations are curated to offer a combination of nature, culture and local engagement, aligning with changing consumer preferences towards experience-led travel.
Speaking about the campaign, Govind Gaur, Founder and CEO WanderOn said, “In 2025, around 3.27 crore Indians travelled abroad, out of which ~43% travelled for leisure. India has so much to offer, yet many travellers look outward for experiences. Through this Summer Travel campaign, we want to shift the mindset and encourage people to explore the richness of our own country.”
He further added, “Added with the geo-political challenges, this is one of the best times for consumers to experience India more deeply, travel with greater ease, safety, and purpose within the country. Every journey is about meaningful connections, local interactions, and living the destination, rather than just visiting it.”
