Samsung India has launched its ‘Show Them How It’s Done #withGalaxy’ initiative in partnership with HYBE INDIA, aimed at providing a platform for young girls across the country to showcase their talent through a structured audition process.
As part of the campaign, Samsung has set up Galaxy Audition Studios across 10 cities by converting select Samsung Experience Stores into audition and content creation spaces. These locations are equipped to support participants in recording performances, creating audition videos and accessing tools for content production. Each city also hosts creator led masterclasses on the opening day to guide participants through the audition process.
The initiative began in Guwahati, where auditions were conducted from April 25 to May 3, followed by Mumbai from May 2 to May 10. The campaign will continue across cities including Pune, Hyderabad, Bengaluru, Delhi, Chennai, Ahmedabad, Kolkata and Chandigarh over the coming months.
Samsung is also integrating the campaign into HYBE INDIA’s pop up parks in six cities, where dedicated experience zones allow visitors to engage with the Galaxy S26 Ultra and create shareable content. These activations are designed to increase participation and drive user generated content around the initiative.
In addition to on ground activations, the campaign includes a series of films shot using the Galaxy S26 Ultra. These films document participant journeys and highlight different stages of the audition process. The first film has recorded over one million views, while subsequent releases continue to showcase audition moments and workshop interactions.
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Aditya Babbar, Vice President, MX Business, Samsung India, said, “At the heart of this initiative is a simple belief that every young girl in India deserves the confidence to dream big and the platform to be seen and heard on a global stage. Our partnership with HYBE INDIA is a commitment to bring that belief to life by creating meaningful opportunities for a generation ready to step forward.”
