With the launch of Avaanti, the brand introduces a new diamond jewellery collection rooted in the philosophy of a “never-ending symphony.” The collection reflects the idea that life is not defined by destinations, but by the ongoing process of becoming.
Crafted with Forevermark’s signature natural diamonds, Avaanti is characterised by fluid, sculptural designs that seamlessly flow into one another. The pieces are designed to mirror movement and continuity, symbolising how life unfolds in layers where each moment builds upon the last rather than standing alone.
Bringing this philosophy to life, the campaign features three contemporary voices Nupur Sanon, Guntas Bhasin, and Lisa Mishra, each representing a journey shaped not by conclusions, but by constant evolution.
Through a series of campaign films, the narratives dive into defining moments that reshaped their paths. For Nupur Sanon, it was stepping away from a conventional career in engineering to pursue creative expression. Guntas Bhasin’s journey reflects reinvention, moving from chartered accountancy to building a name in the culinary world. Meanwhile, Lisa Mishra’s story captures how a single breakthrough moment evolved into a sustained artistic identity.
Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, “With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life.”
“The name ‘Avaanti’ reflects forward movement. Translating this philosophy into lived experiences, Forevermark Diamond Jewellery brings together entrepreneur Nupur Sanon, chef Guntas Bhasin, and singer Lisa Mishra – three contemporary voices whose stories mirror Avaanti’s spirit of forward motion and fearless change. Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving, and redefining itself not the end, but still becoming.” she, added.
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