Flite, the family fashion footwear brand from Relaxo Footwears, has launched a new campaign ‘Style Ka Naya Andaaz’ alongside the introduction of its latest Buckle Range. The new collection focuses on combining everyday comfort with contemporary styling across the open footwear category.
The launch comes as footwear increasingly becomes a fashion driven category, with consumers looking for products that offer both utility and personal style. Through the new campaign, Flite aims to position its latest range as an option for consumers seeking modern everyday footwear with versatile styling.
The Buckle Range includes single strap and dual strap designs featuring adjustable buckle detailing intended to provide flexibility and comfort for regular use. The collection has been introduced in a mix of neutral shades, earthy tones and soft pastel colours designed to suit different wardrobe preferences and casual wear occasions.
According to the company, the new range continues Flite’s focus on comfort led footwear with features including soft cushioned footbeds, lightweight construction and textured outsoles aimed at improving all day wearability. The products have been designed for daily usage while maintaining a fashion oriented aesthetic. The Buckle Range will be available through Flite’s retail network, exclusive brand outlets and ecommerce platforms across India.
Mr. Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole Time Director, said “We are seeing consumers engage with footwear very differently today, it has become an extension of their personal style. With ‘Style Ka Naya Andaaz’ campaign, we want to encourage people to experiment and express themselves more confidently. The new Buckle Range reflects this shift, bringing together comfort and a more style-driven approach that resonates with today’s consumers.
