Parle Industries Shares Rise 5% After Modi-Meloni-Melody Viral Video, But There’s A Twist

A simple gift exchange between Narendra Modi and Giorgia Meloni has unexpectedly pushed Melody toffee back into the spotlight across India. The viral moment took place during Modi’s Italy stop on his five nation Europe tour, where he gifted Meloni a pack of Melody toffees. The clip quickly spread online after the Italian Prime Minister shared a video of the exchange on social media.

In the video, Meloni is heard saying Prime Minister Modi brought us a gift, a very very good toffee, as the moment drew widespread attention online.

Thank you for the gift pic.twitter.com/7ePxbJwPbA

— Giorgia Meloni (@GiorgiaMeloni) May 20, 2026

The online reaction did not stop at memes and comments. Following the viral video, Melody toffee appeared as ‘out of stock’ across several quick commerce platforms including Blinkit, Zepto and Instamart in multiple parts of India at the time of checking, reflecting a sudden spike in online demand and consumer curiosity around the product.

seeing a sudden spike for melody searches on the app 👀

— Blinkit (@letsblinkit) May 20, 2026

The surge in interest shows how quickly a viral political moment can spill into consumer behaviour. Search activity around Melody and related brand terms also picked up after the video circulated, with coverage noting that social media users and online shoppers reacted almost immediately to the gift. The wider attention also pulled the name Melody back into mainstream conversation, helped by the already familiar Melodi shorthand used for Modi and Meloni.

Parle Products later shared an official response to the viral moment through a social media post thanking Prime Minister Narendra Modi for ‘taking Parle Melody to the global stage.’ The company described it as a proud moment to see an Indian favourite being shared across borders, as the Melody toffee conversation continued gaining traction online.