Cadbury Dairy Milk wrapped up its #TheKhaasSeat campaign with a special fan event called The Khaas Meet in Mumbai, bringing together selected winners of the campaign for an interaction with Mumbai Indians players Jasprit Bumrah, Trent Boult and Deepak Chahar.
The campaign was launched during the Indian T20 League season with the aim of giving first time stadium visitors a chance to experience live cricket from a dedicated seating section inside the stadium. Through the initiative, 20 fans attended an IPL match live for the first time and also received signed merchandise along with other fan experiences.
Consumers could participate by scanning QR codes available on special Cadbury Dairy Milk packs. Winners received access to the reserved Khaas Seat section during matches, while a few participants were also selected for the player meet and greet in Mumbai. According to the brand, the campaign focused on celebrating the excitement and emotional connection fans associate with live cricket experiences.
