Phab a nutrition focused snack brand has raised $4 million in a Pre Series A funding round led by OTP Ventures and Chona Family Office. The fresh capital will be used to strengthen brand visibility, expand into new markets, and build a larger team as the company looks to accelerate growth in India’s fast evolving healthy snacking category.
Founded by nutritionist Gayatri Chona, Phab positions itself as a protein focused snack brand designed to address the growing demand for convenient and calorie conscious nutrition options. The company aims to make high protein snacking more accessible to mainstream consumers by offering products that fit into everyday eating habits.
Phab Expands High Protein Snacking Market In India
The funding comes at a time when awareness around nutrition, protein consumption, and healthier food choices is increasing among Indian consumers. While the packaged snack market continues to grow, many products marketed as healthy often contain high amounts of refined carbohydrates and added calories.
Phab focuses on creating snacks with a stronger nutritional profile, balancing protein content with calorie efficiency. The company says its product development is based on insights gathered from years of nutrition counselling, where consumers frequently struggled to find food options that aligned with their health goals without compromising on taste or convenience.
The brand’s portfolio is designed to cater to consumers looking for practical alternatives to traditional snacks, particularly those seeking higher protein intake as part of their daily diet.
Phab Strengthens Retail And Quick Commerce Presence
Unlike many direct to consumer nutrition brands that rely heavily on online sales, Phab has built a distribution model that combines digital and physical retail channels. Around half of the company’s business comes from offline distribution through modern trade and general trade networks.
The company has also expanded its presence across quick commerce platforms, where demand for convenient food and beverage products continues to rise. Phab has been increasing its reach through dark store networks and has seen growing traction across Tier 2 and Tier 3 markets.
This omnichannel approach has helped the brand build visibility among consumers beyond major metropolitan cities while creating multiple touchpoints for product discovery and purchase.
Funding To Support Brand Expansion And Team Growth
According to the company, the newly raised capital will be directed towards three key areas. A significant portion will be invested in brand building initiatives aimed at increasing awareness and consumer adoption. The funding will also support geographic expansion as Phab enters additional markets across the country.
Alongside market expansion, the company plans to strengthen its workforce across functions to support the next phase of growth. The investment is expected to help Phab scale operations and further establish its position within India’s rapidly growing nutrition and healthy snacking sector.
Gayatri Chona, Founder, Phab, said, “People don’t fail diets. Diets fail people. The gap was never motivation; it was the absence of calorie-efficient solutions that balance taste and macros. Every snack in the market was either high-calorie or low on taste. Nobody was solving for the glaring gap at the intersection.”
Suhail Sameer, Founder & Managing Partner, OTP Ventures, said, “This round is not about proving the concept that’s done. It’s about deploying capital where we know it works: brand, reach, and team. The goal is to make Phab the default choice when an Indian consumer reaches for a snack and wants something that is actually good for them & their health goals.”
