Safari Industries and Manyavar have joined hands to introduce ‘Shaadi Ka Safar’, a first-of-its-kind wedding luggage collection designed specifically for modern Indian weddings. The collaboration brings together Safari’s expertise in travel gear and Manyavar’s deep understanding of wedding culture to transform luggage from a practical necessity into a meaningful part of the celebration.
The launch is built around a simple yet powerful insight: while every aspect of a wedding is chosen with care from bridal outfits and jewellery to décor and gifting luggage, which accompanies couples through every stage of the journey, has traditionally remained an overlooked element.
With destination weddings becoming increasingly popular and wedding gifting evolving beyond conventional choices, the Safari and Manyavar Shaadi Ka Safar Collection aims to create a new category that sits at the intersection of travel, celebration, and personal expression.
Designed to be gift-worthy, celebration-ready, and travel-friendly, the collection is positioned as more than just luggage. Whether included as part of a bride’s trousseau, gifted by family members, or used by newlyweds embarking on their first trip together, the range seeks to become a memorable companion for life’s biggest milestones.
To support the launch, the brands have rolled out a multi-channel communication strategy that includes editorial outreach, wedding and fashion storytelling, experiential activations, and influencer-led content. As part of the campaign, dancer and actress Mukti Mohan and her husband, actor Kunal Thakur, feature in a digital content video highlighting the role of travel in a couple’s wedding journey.
The Shaadi Ka Safar luggage collection is now available through Safari stores, select Manyavar outlets, the brands’ online platforms, and leading e-commerce marketplaces.
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Commenting on the collaboration, Sudhir Jatia, Managing Director, Safari Industries, said “At Safari, we have always believed that luggage is part of life’s most important journeys. With ‘Shaadi Ka Safar’, we wanted to create something that goes beyond utility, something that feels special enough for one of the most memorable milestones in a consumer’s life. This collaboration with Manyavar allows us to bring together thoughtful design, functionality, and celebration in a truly distinctive way.”
Sharing his perspective on the partnership, Vedant Modi, Chief Revenue Officer, Vedant Fashions Limited, added “Weddings in India are deeply emotional, culturally rich, and filled with rituals, gifting, and expression. For decades, we have had the privilege of dressing couples for their most important celebration days, and now we are thrilled to accompany them on the journey that follows.”
“Partnering with Safari Industries for this collaboration was a natural fit, their legacy in crafting durable, innovative travel gear perfectly complements our vision of celebration and modern style. With ‘Shaadi Ka Safar’, we are extending the celebration beyond apparel and into an entirely new category, creating a product experience that feels relevant, elegant, and meaningful for today’s couple.” he added.
