10-minute food delivery startup Swish is celebrating its second anniversary with ‘Swish Turns 2’, an anniversary initiative spotlighting the employees and customers who have been part of its journey since its early days.
Swish, founded in 2024 by Aniket Shah, Ujjwal Sukheja and Saran S, operates through its own network of neighbourhood kitchens, focusing on preparing and delivering food within minutes.
As part of Swish Turns 2, the company is putting the focus on the people behind its first two years rather than centring the milestone solely around growth numbers.
Aniket Shah, Co-Founder and CEO of Swish, shared the story of Sandeep, the company’s first employee and the first chef to join its neighbourhood kitchen in HSR Layout, Bengaluru.
Sandeep joined Swish as its first chef when the company opened its first neighbourhood kitchen in HSR Layout. Two years later, he remains with the company and has grown into a mentor for kitchen teams, helping colleagues with recipes while continuing to share the excitement around new city launches and customer appreciation.
The anniversary celebration has also extended to Swish’s earliest customers.
The Swish Turns 2 celebration also extends to the startup’s earliest customers. Archi Mittal, who leads brand and creative at Swish, shared a tribute featuring the names of customers who ordered from the platform during its early days.
The creative features Swish’s green delivery bag covered with the names of early customers, with Swish Turns 2 prominently placed at the centre. It also carries the message ‘Thank you for trusting us before everyone else’, acknowledging customers who backed the platform during its earliest days.
FAQs
- What is Swish?
Swish is a 10 minute food delivery startup that prepares food through its own network of neighbourhood kitchens.
- When was Swish founded?
Swish was founded in 2024 by Aniket Shah, Ujjwal Sukheja and Saran S.
- Why is Swish celebrating its second anniversary?
Swish is celebrating two years since starting operations with its first neighbourhood kitchen in HSR Layout, Bengaluru.
- Who is Sandeep at Swish?
Sandeep is Swish’s employee No. 1 and was the first chef to join the company’s neighbourhood kitchen.
- How is Swish celebrating its second anniversary?
Swish is recognising its first employee and early customers who supported the company during its initial journey.
