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Hudle Unveils AI Powered Vision For Match Highlights & Performance Insights With New Campaign

Hudle launches ‘Hudle Vision’, an AI powered padel court experience that generates match highlights, ball speed, court heatmaps and performance insights, with plans to expand to pickleball and badminton.

BrandBeats Desk by BrandBeats Desk
August 6, 2026
in AdWorks
Reading Time: 2 mins read
Hudle Unveils AI Powered Vision For Match Highlights & Performance Insights With New Campaign

Hudle has launched Hudle Vision, an AI powered padel court experience that uses on court cameras and artificial intelligence to generate match highlights and player performance data.

The feature is initially being introduced at padel courts in Mumbai, Delhi, Gurgaon and Goa. Hudle plans to expand it to additional cities as well as pickleball and badminton in the coming months.

Hudle Vision uses an on court camera to record matches and analyse gameplay. After a game, players can access automatically generated highlight reels and performance metrics including ball speed, court heatmaps, shot distribution and rally participation.

The feature is integrated into the Hudle app, allowing players to access match highlights, review their performance, track progress across games and share clips with others.

Hudle has also released an AI generated campaign film to introduce the feature. The film follows a player booking a game through the Hudle app, playing on a Vision enabled court and later accessing automatically generated match highlights and performance insights.

The launch comes as padel continues to expand in India. According to the India Padel Report 2026 by Hudle and CAA Portas, the Indian padel market is projected to grow from USD 30 million currently to USD 300 million by 2036.

With Vision, Hudle is adding video analysis and performance tracking to recreational racket sports, bringing features commonly associated with professional sports technology to everyday players.

Watch the campaign

Speaking on the launch, Suhail Narain, Co-Founder and CEO, Hudle, said, “People are already tracking their steps, sleep, runs and workouts. But after a great game of padel, all you take home is a memory. We wanted to change that. Hudle Vision lets every player walk off the court with highlights they can share and insights they can actually use to improve. Until now, that level of insight was largely reserved for professional athletes. We believe everyday players deserve it too. And because Vision is powered by AI, it only felt right to use AI to tell its story too.”

 

Tags: CAA PortasHudleHudle VisionSuhail NarainYouTube

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