AnyMind Group has launched AnyAI OMO, a new AI-powered platform designed to help brands measure how online marketing activities influence offline retail sales. The platform connects data from digital campaigns, social media activity, e-commerce platforms and physical retail stores to provide brands with visibility into how online engagement impacts in-store purchasing behavior.
Built on AnyMind’s AnyAI platform, AnyAI OMO uses AI agents to analyze marketing performance, retail sales trends, inventory movement and store-level activity. It also generates recommendations related to promotions, inventory replenishment, retail operations and sales channel expansion.
The platform comes as brands increasingly look to understand the relationship between online consumer engagement and offline sales performance. In many cases, marketing data, store sales figures and promotional activity are managed separately, making it difficult to track the impact of digital campaigns on physical retail outcomes.
According to AnyMind Group, AnyAI OMO is designed to combine these data points into a single system. The platform integrates information from social media campaigns, digital advertising, offline promotions and partnered retail chains to provide a consolidated view of performance.
Key features of the platform include AI-generated action recommendations, marketing mix modeling to measure online-to-offline sales impact, real-time retail insights across stores and SKUs, AI-based budget allocation suggestions and automated reporting for retail proposals. The company said the platform goes beyond traditional dashboards by using AI agents for analysis and recommendation generation rather than only visualizing data.
AnyMind Group is also combining the platform with the distribution network and retail operations expertise of Sun Smile to support brands across retail strategy, sales optimization and distribution planning.
The platform has already been used in Japan by U.S.-based skincare brand Advanced Clinicals. The company used AnyAI OMO to analyze TikTok viewership trends, e-commerce shipment data and physical store delivery records to understand the relationship between online buzz and in-store sales performance. According to AnyMind Group, the analysis contributed to an approximately 1.5x month-on-month increase in combined sales across target stores.
The company plans to expand AnyAI OMO beyond the beauty segment into other consumer goods categories and further develop its AI agents for areas such as advertising budget allocation, inventory planning and promotional strategy.
Kosuke Sogo, CEO of AnyMind Group, said: “For many brands, the challenge is no longer simply having access to data, but knowing what action to take with the insights. AnyAI OMO is designed to help teams take faster, more precise action across campaigns, stores, shelves and inventory. By combining AI agents with retail data and Sun Smile’s offline distribution expertise, we are partnering with brands to excite consumers through more integrated marketing and retail strategies.”
