From Tiffin Boxes To TV Ads: Why ‘Amul Doodh Peeta Hai India’ Still Lives Rent-Free In Our Heads
Picture this: you’re a kid, sitting on your couch in your school uniform, glass of milk half-full, when suddenly ‘Amul...
The Psychology Behind Every ‘Add to Cart’: Hidden Tricks Brands Use to Make You Buy
Ever opened your shopping app for just 2 minutes and 40 minutes later, you're staring at a cart full of...
Swiggy’s Signature Ding: How A Notification Became A Cultural Icon
Whether you’re stuck in a boring college lecture or grinding away at the office, the moment you hear that familiar...
Campaigns That Flip The Festive Script With Bold Energy, Real Moments & Fresh Twists
This festive season, brands aren’t just lighting diyas, they're lighting up group chats, timelines, and that sweet, chaotic middle ground...
When McDonald’s Went Masala: The Curious Case Of The Maharaja Of Fast Food
‘I’m lovin’ it.’ But what happens when McDonald’s lands in a country where beef is off-limits and chicken tikka rules?...
When Pepsi Said ‘Why Be Brown When You Can Be Blue?’
Back in 2003, Pepsi did something no cola brand had dared before in India; they flipped the script with Pepsi...
From British Beginnings To Indian Hearts: The Story That Made Cadbury A Household Name
Where It All Started Picture this: it’s midnight, your brain’s tired, your heart’s a little dramatic, and your sweet tooth...
How ‘Doodh Si Safedi Nirma Se Aaye’ Became A Household Anthem
“Washing powder Nirma… Washing powder Nirma… Doodh si safedi Nirma se aaye…” And let’s be honest you didn’t just read...
‘Paytm Karo’: The Three-Word Sound That’s Now India’s Everyday Payment Mantra
Whether you’re grabbing chai at a roadside stall, chilling at a café, or paying the bill at a five-star hotel,...
How Airtel’s Five-Note Tune Became A Generation’s Ringtone
What is the sound? If you were around in the glorious age of Nokia 1100s, prepaid recharge cards then that...