Global SS Beauty Brands (GSSBB), a subsidiary of Shoppers Stop, has entered into a strategic and exclusive partnership with EuroItalia to expand and strengthen the Italian fragrance and beauty company’s presence in India. As part of the partnership, GSSBB will lead market development and brand building activities for EuroItalia’s portfolio in the Indian market, with a focus on accelerating growth in the luxury fragrance category.
Founded in 1978, EuroItalia operates across more than 140 countries and is known for developing fragrances in partnership with global fashion and luxury brands. Its portfolio includes labels such as Versace, Michael Kors, Moschino, Missoni, Dsquared2, Atkinsons and Brunello Cucinelli, among others.
The collaboration is part of EuroItalia’s broader strategy to scale and formalise its operations in India, which continues to emerge as a high growth market for premium and luxury fragrances. The company aims to strengthen brand visibility and consumer engagement through curated retail experiences and targeted market initiatives.
Through the partnership, GSSBB will focus on expanding category presence, increasing consumer reach and driving long term demand for EuroItalia’s fragrance portfolio in India’s growing luxury beauty segment.
Giovanni Sgariboldi, CEO, EuroItalia “India is a high potential market for luxury fragrances, with a rapidly evolving consumer base and a growing appreciation for global brands. At EuroItalia, we focus on building brands with strong identity and long-term relevance. Global SS Beauty Brands brings the market understanding and capabilities required to develop our portfolio with intent. We look forward to strengthening our presence in India and building long term brand equity.”
Biju Kassim, MD and CEO, Global SS Beauty Brands Ltd said “This partnership with EuroItalia is an important step in our ambition to scale the luxury fragrance category in India. As consumer aspirations continue to evolve, we are seeing a strong shift towards premium and globally recognised brands.”
He further added, “Our focus is on building these brands with intent by enabling meaningful expression, deepening consumer understanding, and delivering immersive retail experiences. With EuroItalia’s portfolio of iconic brands, we look forward to contributing to the continued growth of the category and strengthening our role as a platform for global beauty brands in India.”
