Bisleri International’s premium water brand, Vedica Himalayan Spring Water, will partner with sitarist and mental health advocate Rishab Rikhiram Sharma...

PepsiCo has introduced Pepsi Football Nation, a global marketing platform aimed at bringing together the brand’s football related initiatives under...

Quick commerce platform Zepto has introduced a ‘Pay Later’ facility, allowing users to place orders instantly and defer payments marking...

Snapchat is doubling down on artificial intelligence and immersive advertising with the launch of AI Clips in Lens Studio and...

Meesho has introduced ‘Vaani’, a generative AI powered voice shopping assistant. According to the company, the tool is designed to...

OnePlus India CEO Robin Liu has stepped down from his role, with the company maintaining that its operations in India...

YouTube has announced the evolution of its creator marketing tools into a centralised platform named ‘YouTube Creator Partnerships’, replacing the...

Rusk Media has initiated the rollout for Season 2 of its fitness reality programme Battleground, beginning with the confirmation that...

Manipal Hospitals, backed by the Singaporean investment firm Temasek and Dr Ranjan Pai, has submitted draft papers to the Securities...

Experiential travel platform WanderOn has rolled out its ‘Safe Summer with WanderOn’ campaign, encouraging Indian travellers to explore safer alternatives...