Ad Of The Week: Before IPL Fever Hits, Mumbai Indians Drop A Campaign Turning Fans Into Fam
In a season where most IPL campaigns lean heavily on spectacle and star power, Mumbai Indians take a quieter, more...
Infosys Acquires Optimum Healthcare IT To Expand AI & Cloud Capabilities
Infosys has acquired the digital consulting firm Optimum Healthcare IT, specialists in providing transformation services for healthcare provider organisations. The...
Voltas Beko Turns Its Factory Into An Experience Hub With ‘Factory Of Happiness’ Campaign
Voltas Beko is rethinking brand engagement with the launch of its ‘Factory of Happiness’ initiative, an experiential platform that translates...
Uber Shuts Down Shuttle Service In Delhi-NCR, Shifts Focus To Corporate Transport
According to media reports, Uber has discontinued its shuttle service in Delhi-NCR, marking a strategic shift in its India operations...
Boldfit Extends RCB Partnership, Introduces ‘Champions #TrainBold’ Campaign
Boldfit has extended its partnership with Royal Challengers Bengaluru (RCB) with the launch of its ‘Champions #TrainBold’ campaign, now in...
CaratLane Appoints Yami Gautam Dhar As Brand Ambassador
CaratLane has onboarded the Bollywood actress Yami Gautam Dhar as its newest brand ambassador. According to the company, this partnership...
HDFC Bank Crisis: A Chairman’s Resignation, $1.6 Billion Wiped Out
India's second-largest bank is in the eye of a storm. The abrupt resignation of HDFC Bank's part-time chairman Atanu Chakraborty,...
Doritos Unveils New Campaign To Strengthen Position In Youth Snacking Segment
Doritos has launched a new campaign in India called ‘Every Hangout Needs Doritos’, aiming to make the snack a regular...
Foxtale Collaborates With Tilak Varma For New ‘Play On Till The Sun’s Gone’ Campaign
Foxtale has announced its latest collaboration with cricket Tilak Varma, extending its ongoing “Play On Till The Sun’s Gone” campaign...
Shruti Haasan & Murali Sharma Join Adhira & Appa Coffee As Brand Ambassadors
Adhira & Appa Coffee, part of the EBG Group, has appointed Shruti Haasan and Murali Sharma as brand ambassadors, as...