Imagine choosing between two insurance plans.  One clearly explains the premium, coverage, exclusions, and benefits. The other uses broad promises...

Kinshuk Gupta has left Tata Consultancy Services as Chief Communications Officer (CCO), around 10 months after joining the IT services...

Snapchat has expanded Unified Attribution globally for app advertisers using AppsFlyer or Adjust, with support for additional mobile measurement partners...

Dot & Key has launched a new campaign featuring brand ambassador Aditi Bhatia to introduce the updated formulation of its...

H&M is bringing the spirit of one of Bollywood's most iconic coming-of-age films to fashion with the launch of an...

Some Indian brands are remembered because they were everywhere. Vicco is remembered because people can still recall its advertising decades...

Eveready Industries India Ltd. has partnered with quick-commerce platform Zepto to launch a doorstep household battery collection and recycling initiative,...

Hero Motors has reduced the size of its proposed initial public offering (IPO) to Rs 1,000 crore, down from the...

India’s startup story is no longer just about unicorns, billion-dollar valuations, and founders who seem to appear on every business...

Newspaper advertising is usually designed to make readers stop, look and move on. One8 and Flipkart have taken a different...