Home décor Startup Vaaree Bags Rs 65 Cr In Series A Round Led By Hero Enterprise & Cap Alpha Ventures
Vaaree, an online marketplace for home décor and furnishings, has raised Rs 65 crore in a Series A funding round...
Mahindra Tractors Reimagines Sukhbir’s ‘Oh Ho Ho Ho’ With Parmish Verma In New Campaign
Mahindra Tractors has launched a new music video ‘Oh Ho Ho Ho’ as part of its Punjab-focused brand campaign, ‘Duniya...
NYAI Raises $1.5 Million In Seed Funding To Expand AI Legal & Compliance Platform
NYAI, an Indian AI-native legal infrastructure startup, has raised $1.5 million (around Rs 13 crore) in a seed funding round...
Nykaa To Acquire 51% Stake In Skincare Brand Aminu for Up To Rs 32 Crore
Beauty and fashion retailer Nykaa has announced that it will acquire a 51% stake in Mumbai-based skincare brand Aminu Wellness...
Airtel Elevates Vaidehi Sharma As GM & National Lead, Corporate Communications B2C
Vaidehi Sharma has been elevated to General Manager (GM) and National Lead, Corporate Communications B2C at Airtel, where she will...
8 Regional Language Marketing Campaigns That Proved India Doesn’t Speak In Just One Language
For decades, National advertising in India largely revolved around Hindi and English. But as digital consumption has expanded beyond metros,...
How Brands Are Using Instant Rewards & Faster Convenience To Drive Consumer Decisions
Today, if you walk into almost any app, you will see the same quiet trick at work. A small reward...
LT Foods Appoints Ranveer Brar As DAAWAT Brand Ambassador
LT Foods has appointed chef, author and television personality Ranveer Brar as the brand ambassador for DAAWAT. The association begins...
GLAM21 Marks 10 Years With New Campaign, Expands Focus On Gen Z Beauty
GLAM21 has completed 10 years in the Indian beauty market and launched an anniversary campaign, ‘10 & Trending’. As part...
Amazon Now Turns Hidden Shopping Fees Into Museum Pieces In Satirical New Campaign
Somewhere along the way, paying extra at checkout became normal. Handling charges, rain fees, convenience fees, surge pricing and small...