redBus Turns Mango Season Into A Digital Treasure Hunt With New Campaign
redBus has launched 'The Red Mango Hunt', a social media campaign that combines travel and mango season through an interactive...
CarryMinati & MrBeast Recreate The Viral ‘Melodi’ Meme, & The Internet Can’t Keep Calm
When a meme becomes big enough, it eventually escapes the internet and enters popular culture. That's exactly what happened with...
Spotify Appoints Aditi Shorewal As Head Of PR & Communication
Aditi Shorewal has joined Spotify as Head of PR & Communications, where she will lead the company’s communications strategy, media...
Infosys Introduces AI Robot, StatsBot & New Fan Experiences For Roland Garros 2026
Infosys and Roland Garros have unveiled a new suite of AI-powered digital experiences set to debut at Roland Garros 2026,...
Why Coca-Cola’s Soccer Ball Bottles Are Winning Fans Ahead Of FIFA World Cup 2026
With the FIFA World Cup 2026 just around the corner, Coca-Cola has found a new way to build excitement among...
Sunil Grover’s Qawwali-Style Ad For Asian Footwears Understands Internet Humour Perfectly
Most advertisements today are designed to grab attention within seconds. Loud visuals, celebrity cameos, trending music, and punchy one-liners have...
Creators Aren’t Influencers Anymore…They’re Businesses
There was a time when being a creator simply meant posting content online and hoping a brand would DM you...
Anushka Sharma To Co-Develop Yoga-Wear Line Under One8 Following Agilitas Investment
Anushka Sharma has acquired a minority stake in sports footwear and apparel company Agilitas Sports, expanding her association with the...
Anthropic Raises $65 Billion In Series H Funding, Hits $965 Billion Valuation
Artificial intelligence startup Anthropic has announced a massive $65 billion Series H funding round, pushing its post-money valuation to $965...
Plum BodyLovin’ & Myntra Beauty Take Over Mumbai Streets With “Summer On Wheels”
Plum BodyLovin’ and Myntra Beauty recently brought Mumbai to life with “Summer On Wheels,” a large-scale experiential campaign designed to...