ICICI Bank Taps Ex-SEBI Whole-Time Member Ashwani Bhatia As Independent Director
ICICI Bank has strengthened its board with the appointment of Ashwani Bhatia, former Whole-Time Member of the Securities and Exchange...
Century Immencity Unveils New Campaign, Bringing The World To North Bengaluru
Century Real Estate has launched a new campaign for Century Immencity, its upcoming 50+-acre mixed-use development on Airport Road in...
Anthropic Files For IPO Confidentially, Setting The Stage For One Of The Biggest AI Listings Yet
Anthropic, the company behind Claude AI, has confidentially filed for an Initial Public Offering (IPO) in the United States, taking...
Honeywell Unveils Distinct New Brand Identities For Technologies & Aerospace
Honeywell has unveiled new brand identities for its automation and aerospace businesses ahead of the planned spin-off of its aerospace...
Google’s First Page Is No Longer Enough: Why 76% of Brands Are Invisible to AI Search
For more than two decades, digital marketing had a clear objective: rank on Google. Brands invested millions in SEO, content...
The Hosteller & TRENDS Turn Travel Plans Into Fashion Statements For Young Indians
The Hosteller has partnered with TRENDS for a campaign that combines travel planning with destination-based fashion recommendations. The collaboration is...
Bajaj Chetak 2 Stroke: The Scooter That Defined India’s Roads For Three Decades
The Bajaj Chetak 2-stroke wasn't built from scratch; it was reverse-engineered from a lapsed licence. Bajaj Auto's 1960 technical agreement...
10 Indian Brands With The Most Loyal Communities and How They Built Them
Walk into an Indian home and you'll find brands that have quietly occupied the same space for decades. The Parle-G...
Why The Hindu Is Asking Smokers To Have Their Next Cigarette Tomorrow
On World No Tobacco Day, Indian newspaper The Hindu, in partnership with ad agency Talented, released an anti-smoking public service...
The Real Winners of IPL 2026? These Marketing Trends
The IPL is no longer just a cricket tournament. It has become India’s biggest real-time marketing playground where brands compete...