Policybazaar has appointed Bollywood icon Amitabh Bachchan as its new brand ambassador, marking the launch of 'Parivaar Sabse Pehle', a...

Sourav Mookerjee has joined Shakambhari Group as General Manager Brand and Communications, where he will lead brand strategy, corporate communications...

India spends more on sports sponsorship than almost any other form of brand building, with cricket accounting for the lion's...

In a category where scooter advertisements often compete over mileage, storage space, or performance, Hero MotoCorp has chosen a different...

Think about the last thing you bought that wasn't groceries. Maybe you saw it in a friend's Instagram story. Then...

Amul has once again turned a trending global moment into a clever marketing opportunity. The dairy brand's latest topical takes...

Meta has rolled out a mandatory software update for its Ray-Ban smart glasses that automatically disables the device's camera if...

Celebrity-backed quick-service restaurant (QSR) brand Bad Boy Pizza, co-founded by rapper Badshah and F&B entrepreneur Karan Tanna, has unveiled an...

Transport Corporation of India has expanded its road safety programme, TCI Safe Safar, to schools with the launch of TCI...

As UPI payments become a daily habit for millions of Indians, fintech platforms are increasingly competing on what happens after...