10 Things Every Indian Startup Founder Must Know About Brand Building
In a World Full of Startups, the Brand Is Often the Difference India has never had more startups. Every week,...
Apollo Tyres’ New Ad Film Isn’t About Cricket, It’s About What It Takes to Play It
Most sports ads celebrate success, Apollo Tyres chooses to celebrate what came before it. Its latest film under the "Har...
India’s IT Stocks Crash As Accenture’s Weak Revenue Outlook Triggers Sector-Wide Selloff
Indian IT stocks witnessed a sharp selloff on June 19, with the Nifty IT index plunging more than 5% after...
Zepto & Google Gemini Turn Dad Lore Into Comic Book Adventure
Father's Day campaigns often celebrate dads through emotional films and heartfelt messages. Zepto took a different route this year, by...
Crocs Unveils India Edition Of ‘Wonderfully Unordinary’ Campaign Featuring Rashmika Mandanna
Crocs has launched the India edition of its global ‘Wonderfully Unordinary’ campaign, featuring brand ambassador Rashmika Mandanna. The campaign is...
BIODERMA Launches #WontLetAcneWin Campaign To Challenge ‘Acne Exile’
BIODERMA, a NAOS brand, has launched a new campaign titled #WontLetAcneWin as part of Acne Awareness Month, aiming to spark...
Kotak Education Foundation Unveils New Campaign To Drive Awareness For ‘Kotak Junior Scholarship 2026’
Kotak Education Foundation (KEF), the education focused CSR arm of the Kotak Mahindra Group, has launched the ‘Kotak Junior Scholarship...
Clarissa Resorts Brings Chaayos Tea Offerings To Guests Across Its Hospitality Destinations
Clarissa Resorts has partnered with Chaayos to offer guests a premium tea experience across its properties in Jim Corbett, Goa,...
Why Some Brands Vanish In Crowded Markets While Others Steal The Spotlight
Today, a person living in a modern city encounters thousands of marketing messages every day, yet remembers only a handful...
Performance Marketing: When Marketing Stopped Guessing & Started Measuring
For decades, brands spent money on advertising and hoped it worked. A television commercial aired. A billboard went up. A...