Lenskart Brings Labubu Makers POP MART To Launch Eyewear Collection In India
Lenskart has partnered with global collectibles giant POP MART to launch an exclusive eyewear collection in India, marking the brand's...
5 Failed Indian Brand Campaigns & What Marketers Can Learn From Them
In advertising, attention is often celebrated as the ultimate currency. But as many brands have learned the hard way, not...
More Than Just A Tie & A Thank You: Brands That Won Hearts This Father’s Day
Father's Day may come once a year, but for brands, it has become one of the biggest storytelling moments on...
FIFA’s Effort To Hide Gillette Branding Has Become A Marketing Story Of Its Own
One of the most talked-about branding stories from the FIFA World Cup 2026 isn't happening on the pitch, it's happening...
Months After His ‘Paraded On A Donkey’ Remark, Mukesh Khanna Appears Alongside Samay Raina In New Campaign
Actor Mukesh Khanna has found himself at the centre of an online debate after appearing in a new advertisement alongside...
Harley-Davidson & Hero MotoCorp Deepen Alliance For Global Motorcycle Expansion
Harley-Davidson and Hero MotoCorp are set to take their partnership beyond India, with reports suggesting the companies are exploring the...
Chumbak & Crocs Team Up For Summer Style Edit Blending Accessories & Footwear
Lifestyle brand Chumbak has partnered with footwear brand Crocs for a summer themed collaboration that brings together accessories and footwear...
Amazon MX Player Celebrates Indian Entrepreneurs Who Turned Skepticism Into Innovation In New Campaign
For decades, Indian entrepreneurs have had to battle more than competition. They have had to fight a familiar question: Can...
Chandigarh Suspends Ola Licence For Six Months Over Alleged Violations Of Aggregator Rules
The Chandigarh Administration has suspended Ola's aggregator license for six months with immediate effect, citing repeated violations of regulatory norms...
Orange Health Labs Unveils ‘Speed Meets Science’ Positioning To Transform At Home Diagnostics
Orange Health Labs has launched a new brand campaign alongside its updated positioning, ‘Speed Meets Science’, highlighting the role of...