AI May Change Discovery But Brands Still Have To Create Demand: FTA Global’s Senthil Hariram
Marketing has become a game of numbers where clicks, conversions, and acquisition costs can make growth look neatly measurable. But...
Going Viral Isn’t A Brand Strategy: SNITCH’s Chetan Siyal On Why Distinctiveness Matters More
Fashion has become a race where being fast is no longer enough. Trends move quickly, products can reach consumers across...
Summercool’s Sanjeev Kumar Gupta On How A Campaign’s Job Doesn’t End With Reach; It Has To Stay With The Consumer
For a brand that started out making air coolers, Summercool’s growth story is increasingly about what happens beyond the cooler....
Creators & Short-Form Content Are Changing How Dabur’s Legacy Brands Communicate, Not What They Stand For: Rajiv Dubey
India’s media landscape is becoming more fragmented, giving marketers more channels, more metrics and more ways to measure performance. For...
As Convenience Reshapes Gifting, Archies Bets On Emotion Over Discounts & Trends: Hanisha Kapoor
For generations of Indians, Archies meant greeting cards, handwritten messages, and the occasional last-minute dash to find the right gift....
The Future Of Nutrition Marketing Must Make Healthy Choices Feel Achievable, Not Fearful: Priyanka Verma
India’s nutrition conversation is changing shape. What was once a category driven by specific health needs is increasingly becoming part...
As India’s Infrastructure Expands, Cleaning Technology Will Become Increasingly Critical: Kärcher India’s Puneet Sharma
As India expands its infrastructure footprint and businesses increasingly prioritise sustainability, efficiency, and asset longevity, functions once considered purely operational...