Campus Activewear has appointed Muskan Grover as Manager – PR and Corporate Communications, as the sports and athleisure footwear brand looks to strengthen its corporate communications and strategic storytelling efforts.
In her new role, Grover will oversee corporate communications, media relations, leadership positioning and strategic storytelling for Campus Activewear. Her mandate will also include strengthening the company’s corporate reputation and communication across its brand, business and stakeholder narratives.
Grover also shared the appointment on LinkedIn, marking her move into the role at Campus Activewear.
Grover brings more than 10 years of experience in public relations and corporate communications. Her experience spans strategic communications, media relations, brand storytelling, leadership positioning and stakeholder engagement.
Before joining Campus Activewear, Grover worked with communications agencies Adfactors PR and Burson, where she handled consumer, corporate and lifestyle mandates.
At Campus Activewear, she has already been involved in communications around the brand’s rebranding, category expansion and key corporate narratives. Her work has also included leadership visibility, thought leadership, internal communications and the company’s LinkedIn presence.
The appointment comes as Campus Activewear continues to expand its portfolio and consumer presence. The company recently said it sold 26 million pairs in FY26 and is broadening its categories across sports, sneakers and everyday footwear, alongside women’s, kids’ and other lifestyle categories.
