Creator Economy

Coca-Cola has announced the launch of Coca-Cola Matchday Hangout, a creator-led live football watch-along experience designed to bring fans together...

For years, brands controlled the narrative. They wrote the scripts, shot the ads, approved the messaging, and decided exactly how...

For years, India's creator playbook seemed straightforward: move to a metro, build the right connections, and hope the opportunities followed....

When a meme becomes big enough, it eventually escapes the internet and enters popular culture. That's exactly what happened with...

Social media influencer Sarthak Sachdeva has come under criticism online after videos surfaced showing him allegedly faking a hand injury...

The Embassy of Nepal in New Delhi has invited applications from Indian content creators, influencers, vloggers, and podcasters for an...

Directorate of Information Technology, Government of Tripura organised a stakeholder consultation programme on the draft Tripura AVGC-XR Policy in Agartala,...

Digital creator Ankush Bahuguna has sparked an important conversation online after speaking about an incident of public harassment he allegedly...

For years, India’s creator economy looked like it belonged to the metros. Mumbai creators built aspirational lifestyles, Delhi influencers dominated...

Content creator Avanish Agarwal has sparked an online debate around packaged food transparency after claiming he received a legal notice...