Creator Economy
How Rihanna Turned Fenty Beauty’s India Launch Into A Creator-Led Moment
Rihanna’s arrival in India to introduce Fenty Beauty marked a long-anticipated entry into a market known for its diversity, scale,...
Love, But Make It Profitable: 5 Influencer Couples Cashing In On Content
In the creator economy, audiences are no longer just following individuals, they are following dynamics. Relationships have become one of...
YouTube Doubles Down On India Creator Ecosystem, Expands Offline Meetups
YouTube is deepening its push into India’s fast-growing creator economy by strengthening its offline community-building efforts, expanding its Creator Collective...
Samay Raina’s ‘Still Alive’ Becomes World’s Most-Watched Stand-Up Special
Comedian and Youtuber Samay Raina has achieved a major global milestone with his debut stand-up special Still Alive, which has...
Influencer Apoorva Mukhija Faces Criticism After Cutting Kalava On Camera
Social media influencer Apoorva Mukhija, popularly known as “The Rebel Kid,” has come under intense online scrutiny after a viral...
Zerodha Shuts Down Zero1 Creator Network Amid Regulatory Uncertainty
Zerodha has discontinued its creator-led initiative, Zero1 Network, marking the end of its experiment with building a media ecosystem around...
‘Kaun Samay?’: Ranveer Allahbadia Reacts To Samay Raina’s ‘Still Alive’ Digs
Ranveer Allahbadia has responded to Samay Raina’s recent remarks in the comedy special Still Alive, with a video clip of...
Samay Raina Confirms India’s Got Latent Comeback, Hints At A Bolder New Format
Samay Raina has officially announced the return of his popular digital show India’s Got Latent, marking a comeback after a...
5 Women Influencers Who Made The Leap From Content To Commerce
It rarely begins with a business plan. It begins with something smaller, almost invisible at first. A comment under a...
Indian-Origin Influencer Priya Patel Faces Backlash Over Viral Anti-Immigration Video
Indian-Origin influencer Priya Patel has come under intense scrutiny after a viral video expressing her views on immigration triggered widespread...