Marketing
Google Introduces ‘Fake Call Detection’ To Combat AI-Powered Impersonation Scams
Google has introduced a new security feature called Fake Call Detection to help users spot and avoid impersonation scams that...
OPPO & Instagram Launch ‘LUMO Creator Program’ For Emerging Creators
OPPO India has partnered with Instagram to launch the ‘OPPO LUMO Creator Program’, a creator development initiative to support India's...
Bandwagon Effect: Why We Suddenly Want Something When Everyone Else Has It
A product usually starts out as just another thing on a shelf. You scroll past it, walk past it, and...
BharatPe Unveils ‘BharatPe Flex’ To Bring Credit On UPI For Everyday Payments
BharatPe has launched BharatPe Flex, a Credit on UPI solution powered by YES BANK, enabling users to make UPI payments...
Honeywell Unveils Distinct New Brand Identities For Technologies & Aerospace
Honeywell has unveiled new brand identities for its automation and aerospace businesses ahead of the planned spin-off of its aerospace...
The Hosteller & TRENDS Turn Travel Plans Into Fashion Statements For Young Indians
The Hosteller has partnered with TRENDS for a campaign that combines travel planning with destination-based fashion recommendations. The collaboration is...
10 Indian Brands With The Most Loyal Communities and How They Built Them
Walk into an Indian home and you'll find brands that have quietly occupied the same space for decades. The Parle-G...
The Real Winners of IPL 2026? These Marketing Trends
The IPL is no longer just a cricket tournament. It has become India’s biggest real-time marketing playground where brands compete...
Spotify Appoints Aditi Shorewal As Head Of PR & Communication
Aditi Shorewal has joined Spotify as Head of PR & Communications, where she will lead the company’s communications strategy, media...
Infosys Introduces AI Robot, StatsBot & New Fan Experiences For Roland Garros 2026
Infosys and Roland Garros have unveiled a new suite of AI-powered digital experiences set to debut at Roland Garros 2026,...