Marketing

Spotify and Universal Music Group have signed new recorded music and publishing agreements that will allow Spotify to introduce an...

Blackstone and Google have announced a new joint venture aimed at building large-scale AI cloud infrastructure powered by Google’s Tensor...

Rare Rabbit has entered the travel gear segment through a strategic partnership with Escape Plan, unveiling two premium luggage collections,...

Sanjay Kumar has joined Force Motors as Head of Marketing, where he will lead brand management, corporate branding, digital marketing...

Lacoste and Roland Garros have launched an immersive retail takeover at Galeries Lafayette Mumbai, bringing together fashion, tennis and French...

Diet Coke partnered with The Pittch to create an immersive experiential campaign around the exclusive screening of The Devil Wears...

Kia India and Tennis Premier League have announced a three year partnership, with Kia India joining as the exclusive sponsor...

Fans of the iconic sitcom Friends will soon get the chance to step inside the world of Monica, Ross, Rachel,...

Rooted in one of the oldest human social instincts, reciprocity has become one of modern marketing’s most powerful psychological tools,...

Heritage Foods has announced the appointment of Rahul Pandey as Vice President (VP) and Head of Sales & Distribution, with...