Marketing
Swiggy’s Signature Ding: How A Notification Became A Cultural Icon
Whether you’re stuck in a boring college lecture or grinding away at the office, the moment you hear that familiar...
Campaigns That Flip The Festive Script With Bold Energy, Real Moments & Fresh Twists
This festive season, brands aren’t just lighting diyas, they're lighting up group chats, timelines, and that sweet, chaotic middle ground...
When Pepsi Said ‘Why Be Brown When You Can Be Blue?’
Back in 2003, Pepsi did something no cola brand had dared before in India; they flipped the script with Pepsi...
How ‘Doodh Si Safedi Nirma Se Aaye’ Became A Household Anthem
“Washing powder Nirma… Washing powder Nirma… Doodh si safedi Nirma se aaye…” And let’s be honest you didn’t just read...
‘Paytm Karo’: The Three-Word Sound That’s Now India’s Everyday Payment Mantra
Whether you’re grabbing chai at a roadside stall, chilling at a café, or paying the bill at a five-star hotel,...
How Airtel’s Five-Note Tune Became A Generation’s Ringtone
What is the sound? If you were around in the glorious age of Nokia 1100s, prepaid recharge cards then that...
“Vicco Turmeric, Nahi Cosmetic”: The Rhyme That Raised Generations
“Vicco Turmeric, Nahi Cosmetic…” You sang that, didn’t you? If you grew up in India, this jingle probably raised you....