CERA Sanitaryware has appointed Bollywood actor and entrepreneur Kriti Sanon as its new brand ambassador and unveiled its latest national campaign, ‘Your Moment of CERA’, as the company looks to strengthen its positioning beyond bathroom products and into the lifestyle and wellness space.
Conceptualised by McCann India, part of Omnicom Advertising India, the campaign centres on the idea that the bathroom is more than a functional space, it is a place where people can pause, reflect, and recharge amid their busy lives. The film has been directed by Arun Gopalan of Storyteller Films.
The campaign follows Kriti Sanon as she transitions from the demands of public life to moments of calm in her personal space. Through this narrative, CERA aims to showcase how thoughtful design and innovation can elevate everyday experiences inside the home.
With this association, the company is also reinforcing its evolution from being known primarily as a sanitaryware manufacturer to becoming a comprehensive bathroom solutions and lifestyle brand. CERA said the campaign highlights its portfolio spanning sanitaryware, faucets, wellness products, and premium bathroom solutions.
The launch comes as home improvement and lifestyle brands increasingly move beyond product-led communication to build emotional connections with consumers. By focusing on personal well-being and everyday rituals, CERA joins a growing list of brands using storytelling to strengthen brand recall and deepen consumer engagement.
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FAQs
1. Who is CERA’s new brand ambassador?
CERA Sanitaryware has appointed actor and entrepreneur Kriti Sanon as its new brand ambassador.
2. What is CERA’s new campaign called?
The company has launched a new national campaign titled ‘Your Moment of CERA’.
3. Who created the ‘Your Moment of CERA’ campaign?
The campaign was conceptualised by McCann India and directed by Arun Gopalan of Storyteller Films.
4. What is the idea behind the campaign?
The campaign portrays the bathroom as a personal sanctuary for relaxation, reflection, and everyday well-being, rather than just a functional space.
5. Why did CERA partner with Kriti Sanon?
According to the company, Kriti Sanon’s modern, authentic, and confident persona aligns with CERA’s vision of evolving into a lifestyle-driven bathroom solutions brand.
