Coca-Cola has announced the launch of Coca-Cola Matchday Hangout, a creator-led live football watch-along experience designed to bring fans together during the FIFA World Cup season.
The initiative aims to transform late-night football viewing into a shared digital experience, allowing fans to react to matches in real time, participate in discussions, and engage with creators throughout the tournament. The format will feature 12 national streams that tap into India’s growing football community and the increasingly social nature of sports consumption.
Produced and hosted by RevSportz, the live experience will be led by creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani, with select appearances by Zervaan Bunshah, Varun Thakur, and footballer Dalima Chhibber.
The company has partnered with RevSportz to execute the experience, blending sports coverage with creator-led entertainment and fan interaction.
Coca-Cola said the initiative builds on its longstanding association with FIFA and seeks to create a community-driven experience around football fandom.
Fans can gain access to the watch-along streams by ordering a Coca-Cola through Zepto or Blinkit during match hours. Eligible purchases will unlock a chance to enter the live experience, which will include pre-match predictions, live reactions, halftime discussions, post-match debates, trivia contests, giveaways, and creator-led challenges.
Coca-Cola said access to each stream will be limited, creating an exclusive experience around key match nights. Participants will also have the opportunity to win branded merchandise, including mini fridges, caps, t-shirts, and sippers.
Speaking about the launch, Karthik Subramanian, Senior Director, Marketing, Coca-Cola TM India & Southwest Asia, said “Through our longstanding association with FIFA, Coca-Cola has been an integral part of football fandom for decades. A match night is all about rituals, reactions, and shared emotions. Coca-Cola Matchday Hangout is our way of fostering that connection through social-led experiences. By taking a community-first approach, we’ve curated a live, creator-led experience, and partnering with RevSportz helps us seamlessly bring this interactive format directly to audiences.”
Commenting on the collaboration, Boria Majumdar, Founder and CEO, RevSportz, said “Football has always been about emotion, conversation and community. With Coca-Cola Matchday Hangout, we are taking those match-night conversations and turning them into a shared live experience for fans across the country.”
“At RevSportz, we have consistently believed in creating innovative ways for fans to engage with sport, and this partnership with Coca-Cola allows us to bring together sport, entertainment and digital culture in a social format that feels authentic to how today’s audiences consume live events. We are excited to build a destination where fans can watch, react, debate and celebrate the biggest moments of the FIFA World Cup together.” he added.
FAQs
- What is Coca-Cola Matchday Hangout?
Coca-Cola Matchday Hangout is a creator-led live football watch-along experience launched for fans during the FIFA World Cup season. - Who are the creators featured in Coca-Cola Matchday Hangout?
The show features Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani, with select appearances by Zervaan Bunshah, Varun Thakur, and Dalima Chhibber. - How can fans access Coca-Cola Matchday Hangout?
Fans can unlock a chance to access the live streams by ordering Coca-Cola through Blinkit or Zepto during match hours. - What activities are included in Coca-Cola Matchday Hangout?
The experience includes live match reactions, predictions, halftime discussions, trivia, giveaways, and post-match debates. - Who is producing Coca-Cola Matchday Hangout?
The creator-led football watch-along series is produced and hosted by RevSportz in partnership with Coca-Cola.
