CREX has partnered with Delhi Capitals as the Official Fan Engagement Partner for IPL 2026, focusing on interactive and real time fan experiences during live matches. The collaboration reflects the increasing shift toward gamified and digital first engagement formats across sports streaming and cricket platforms.
As part of the partnership, CREX has introduced interactive quiz based contests integrated into live Delhi Capitals matches. Fans can participate in real time by answering cricket related questions during games and stand a chance to win rewards including team merchandise, signed memorabilia and match tickets.
The partnership highlights how sports platforms are increasingly using gamification, live interaction and reward based engagement tools to increase user participation during major sporting events. The quiz format is designed to integrate with live score tracking and match consumption, encouraging users to remain engaged throughout matches.
According to the company, CREX currently has more than 100 million downloads and over 30 million monthly active users. The platform said it recorded more than 2 billion minutes of engagement during March across ICC events and IPL related activity.
The company also reported that the IPL 2026 engagement campaign generated more than 100 million impressions, with over 5 million users participating in the quiz based experiences. Nearly 70% of participants reportedly completed the full quiz journey, while over 2 million users signed up through the campaign flow.
CREX added that more than 15 million users visited the platform during Delhi Capitals match days to access live updates, participate in quizzes and engage with interactive fan experiences linked to IPL matches.
Commenting on the partnership, Purushotam Rawat, CEO of CREX, said, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game. Our partnership with Delhi Capitals is about turning passive viewership into active participation where every ball, every over, becomes an opportunity to engage. We’re excited to bring this experience to millions of fans during IPL 2026.”
