Croma, the omni-channel electronics retailer from the Tata Group, has launched its latest campaign, ‘Ghar Banta Hai Croma Se’, celebrating the everyday relationships, conversations and memories that transform a house into a home.
Launched on August 18, 2026, the campaign builds on Croma’s relationship with Indian households while highlighting the evolving role of electronics and appliances in everyday life.
The campaign positions Croma not merely as a retailer of consumer electronics, but as a trusted advisor helping consumers make technology choices for important moments in their lives.
Today, appliances and electronics have become an integral part of the modern Indian household, influencing everything from comfort and convenience to lifestyle and family routines. Croma’s latest campaign seeks to capture this shift through an emotional, video-led narrative.
At the heart of ‘Ghar Banta Hai Croma Se’ is the idea that the products entering a home often become part of the memories created there.
The campaign follows a young couple through their journey, using three digital films to portray how seemingly everyday decisions around appliances can become connected to larger milestones in their lives.
‘Ghar Banta Hai Croma Se’ has been designed as an integrated campaign with a significant presence across digital, OTT and social media, alongside on-ground activations.
Commenting on the campaign, Amit Agarwal, Chief Marketing Officer, Croma, said “Over our 20-year journey, Croma has been privileged to enter millions of Indian homes, witnessing firsthand how technology weaves into the fabric of daily family life. Every first home, every celebration, and every family meal tells a story. At Croma, our purpose—to simplify electronics ownership for our customers—is at the heart of everything we do. Our mission is to bring joy and smiles to our customers’ faces by helping them bring the latest, life-enhancing technology which is best suited to their needs. ‘Ghar Banta Hai Croma Se’ is our tribute to these stories and the special role we are privileged to play in helping customers create homes filled with comfort, connection, and lasting memories.”
FAQs
1. What is Croma’s ‘Ghar Banta Hai Croma Se’ campaign?
‘Ghar Banta Hai Croma Se’ is Croma’s latest campaign celebrating the relationships, conversations and memories that transform a house into a home, while highlighting the role electronics and appliances play in everyday family life.
2. What is the idea behind Croma’s new campaign?
The campaign is built around the idea that a home is created through everyday moments and relationships, with electronics and appliances becoming part of those experiences.
3. Who is the CMO of Croma?
Amit Agarwal is the Chief Marketing Officer of Croma.
4. How many digital films are part of the Croma campaign?
The campaign includes three digital films following the journey of a young couple and highlighting how appliance choices become part of important milestones in their lives.
